ZacZess

Get to know ZacZess new Hybrid leggings

"We are incredibly excited to finally reveal our latest addition to the riding pants collection - London Hybrid Leggings. We believe these will become the new best-seller for ZacZess! To give you an insight into the creation process, we sat down with Julia, the designer behind these innovative hybrid riding leggings."

Can you tell me a little about your vision when you started designing the hybrid riding leggings?

"Absolutely! When we started working on the hybrid riding leggings, our main goal was to create a garment that combines the best of both worlds - the classic style of traditional riding pants and the superior comfort of modern leggings. I wanted to create something that not only looked good but also allowed riders to feel free and comfortable in the saddle."

"Those who are attentive can see that the details and cut of the pants resemble our previous riding pants model 'Miami' quite a lot. I think Miami is the absolute most stylish pants in our range, but the material has been too stiff to achieve the perfect fit - the sturdier material didn't quite suit our target audience. To not let the design be completely lost, as I really love its aesthetics, I have continued to develop it to create a completely new pair of pants that I believe fits our target audience much better. Our Ohio riding leggings are the most liked model among our customers thanks to their fit. So the vision when we started the project was to take Miami's sleek details and combine them with the perfect fit from Ohio."




"That sounds fantastic! Can you tell me a little more about how the process works when developing a new model?"

"One must start by setting a clear vision, just as I mentioned earlier where we took a nice riding pant and transformed it into something as comfortable as a pair of leggings. After that, it is important to identify the target audience, and in this case, I have focused on our Ohio-loving customers. I know that fit and comfort are crucial for this audience, and I wanted to create a pant that was as comfortable as their favorite leggings, but that fit when they wanted to feel a bit more dressed up. When it comes to materials, it is crucial for fit and feel. The material in Ohio is fantastic, and I based its properties to develop it into the hybrid riding leggings. To achieve additional compression and a more luxurious feel, the material in London is a bit thicker than Ohio, but with the same fantastic composition and properties."

"The process from idea to possible launch usually takes about 1.5 years, longer than one might think, but there is a lot that needs to come together. Working with new materials requires precision when it comes to fit and size guide, which is the most time-consuming part. To ensure the fit, I usually involve some of our most loyal customers to test the new sizes and gather feedback."


How do you think they turned out?

"Personally, I am overwhelmed by the result, haha! With the wide waistband and the flattering fit, I actually think they turned out fantastic. I truly believe that we will be able to entice our loyal Ohio customers to try this new model."

"It's always a bit tricky when you have such an established model like Ohio, which has been a favorite among our customers for so many years. I have really kept these customers in mind when developing the hybrid riding leggings, and I am so excited to hear their reactions to the fit. I know that many have requested a more dressed-up legging model where they can also wear a belt, so I believe these leggings will meet their expectations in every way."

Thank you so much, Julia, for sharing your insights about the model. We are really looking forward to seeing these hybrid riding leggings on the market and are convinced that they will be a great success among riders all over the world. With the perfect combination of style, comfort, and functionality, we are confident that these leggings will be appreciated by everyone who loves to ride.

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